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Everyone's Guide to Cancer Therapy

Everyone's Guide to Cancer Therapy: How Cancer Is Diagnosed, Treated, and Managed Day to Day (Andrews McMeel Publishing, January 20, 2003, $29.95).

After receiving a diagnosis of terminal lung cancer in 1978, Bloch sought out a second opinion which proved lifesaving. After three years of successful treatment, Bloch came to the realization, "that if a doctor is unaware of the latest and best treatment for an individual patient, all the research-all the work done and all the money spent-is wasted as far as that patient is concerned. Many lives can be lost not because treatments to cure or control a cancer haven't been discovered, but because the physician may be unaware of them."

Inside Everyone's Guide to Cancer, the world's top cancer specialists-141 to be exact-provide the latest medical breakthroughs, treatments, and accessible information on the more than 200 forms of cancer, highlighting the 54 most common types of the disease. Upmost cancer authorities Malin Dollinger, M.D., Ernest H. Rosenbaum, M.D., Margaret Tempero, M.D., and Sean J. Mulvihill, M.D. lead this lofty and ambitious effort, along with a supportive panel of 137 oncologists, medical advisors, and contributing authors who serve as top specialists in their respective fields of cancer treatment and research.

Everyone's Guide to Cancer is unique from other reference books in its conception, its editing, and its ongoing contributions to cancer therapy: HOW THIS BOOK CAME TO BE: Did you know that a world-wide cancer database with the latest treatment and physician news exists and that this database is 100% accessible to EVERYONE, FREE OF CHARGE? After rebounding from his bout with cancer, Bloch began thinking that in this information age where recipes, news, and infinite factoids can be downloaded by the click of a button, there had to be a way to establish a continuous flow of the latest cancer breakthroughs and treatments. Bloch's vision, along with the dedication of many including Vincent DeVita Jr, M.D., and Susan Molloy Hubbard, B.S., R.N., M.P.A. led to the creation of PDQ, or the Physician Data Query. The PDQ is a world-wide cancer database available for anyone-inside or outside of the medical profession-free of charge. The PDQ's comprehensive directory of physicians and treatments may be accessed via a physician's computer or by anyone wishing to call 1-800-4-CANCER.

Everyone's Guide to Cancer "is a knowledge link" to the PDQ-complementing the PDQ's ongoing efforts of chronicling and sharing the most up-to-date cancer information in the most accessible way possible. HOW THIS BOOK WAS EDITED: In addition to the staggering number of contributors to this book, timeliness also plays a vital role. Under normal conditions, it's no easy feat to get such a hefty tome to press. Compound this effort by the need to ensure 100% accuracy and that any last minute treatments or cancer revelations are included-literally up to press time in the later part of 2002-and you can appreciate the factors involved in this book's publishing history which dates back to the first edition of Everyone's Guide to Cancer in 1991, followed by updates in 1994, 1997, and now the Fourth Edition in 2003. To the authors and every person working on this book, it is a labor of love. Each contributor is compelled to present the most timely information in a practical and easily understandable format to ensure that patients and physicians alike have access to the latest information and treatments available. Authors and contributors are not paid for their work on the book, and the book's cover price breaks even with the book's production costs-ensuring the lowest priced book possible.

WHAT THIS BOOK CONTRIBUTES TO CANCER THERAPY: If the PDQ, along with the contributors' dedication, the wealth of information, and the timeliness of this book are not enough to make you take notice, consider these additional insights:
* Advances of diagnostic imaging to detect previously "undetectable cancers." *
* Melanoma research and the continuing quest to develop a "universal cancer vaccine." *

For the book's next update in 2006, the authors predict:
* A determination as to the presence of a particular cancer gene. *
* Advance detection of cancer through blood tests. *
* Recognized dietary supplements to decrease the risk of cancer. *
* Frequently used, non-invasive cancer testing that will eradicate much of the discomfort and risks of present testing. *

Doctors Dollinger, Rosenbaum, Tempero, and Mulvihill have dedicated their careers to cancer re-search and treatment and are well versed in teaching and taking care of cancer patients. Their goal within Everyone's Guide to Cancer is to provide the latest treatments available, convey what steps are involved, and direct readers on how to get the best treatment in the shortest time with the least worry, discomfort, and uncertainty. Since its first printing, Everyone's Guide to Cancer has sold more than 250,000 copies-making it a must-have volume for those interested in preventative measures or for those who are currently seeking treatment.

About the Authors Malin Dollinger, M.D. is a clinical professor of medicine at the University of Southern California, Los Angeles; Ernest Rosenbaum, M.D. is a clinical professor of medicine at the University of California, San Francisco, Comprehensive Cancer Center; Margaret Tempero, M.D. is professor of medicine at the University of California, San Francisco, deputy director of the UCSF Comprehensive Cancer Center, and chief of the Division of Medical Oncology; and Sean Mulvihill, M.D. is professor and chair of the Department of Surgery at the University of Utah. Everyone's Guide to Cancer Therapy: How Cancer Is Diagnosed, Treated and Managed Day to Day By Malin Dollinger, M.D., Ernest H. Rosenbaum, M.D., Margaret Tempero, M.D., and Sean J. Mulvihill, M.D. Foreword by Richard Bloch, and Preface by Andrew C. von Eschenbach, M.D., Director of the National Cancer Institute ISBN: 0-7407-1856-8

Suggested Retail: $29.95 ($44.95 Canada) Paperback: 7 x 9, 926 pages

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