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Mayo researchers recruited 81 users of chewing tobacco or snuff with no intention of quitting in the next 30 days. Forty were given 4-mg nicotine lozenges and 41 received tobacco-free snuff to help cut back their smokeless tobacco use. They were asked to cut back 50 percent by one month and 75 percent by two months. Participants received eight weeks of treatment and behavioral counseling on tobacco reduction strategies with follow-up to 26 weeks. Both groups significantly reduced smokeless tobacco use in cans used per week and dips per day and sustained it through the end of the study. About one-third of study participants continued using 75 percent less smokeless tobacco use 26 weeks after the study, and 12 percent of the participants quit using it completely. "The reason why that is so striking and important to us is these patients had no intention of quitting," says addiction expert Jon Ebbert, M.D., a tobacco researcher at the Mayo Clinic Nicotine Dependence Center. "Through the process of just reducing their tobacco, participants wanted to quit and were successful in doing so." Long-term smokeless tobacco use is associated with cardiovascular disease and cancer. Previous studies have evaluated the effectiveness of nicotine lozenges and tobacco-free snuff for reducing smokeless tobacco use among smokeless tobacco users not ready to quit, but no comparative effectiveness trials of these two products have been conducted, Dr. Ebbert says. The study was funded by the National Cancer Institute (R01 CA121165). ### About Mayo ClinicMayo Clinic is the first and largest integrated, not-for-profit group practice in the world. Doctors from every medical specialty work together to care for patients, joined by common systems and a philosophy of "the needs of the patient come first." More than 3,700 physicians, scientists and researchers, and 50,100 allied health staff work at Mayo Clinic, which has campuses in Rochester, Minn; Jacksonville, Fla; and Scottsdale/Phoenix, Ariz.; and community-based providers in more than 70 locations in southern Minnesota., western Wisconsin and northeast Iowa. These locations treat more than half a million people each year. ### For advertising and promotion on www.HealthNewsDigest.com contact Mike McCurdy at: tvmike13@healthnewsdigest.com or call 877-634-9180. We are syndicated worldwide and read in 164 countries. We also have over 7,000 journalists as subscribers who may use our content for their own media!
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