Coming To Your Local Supermarket In 2018
Jan 1, 2018 - 7:07:05 AM
What you might be seeing in 2018:
Mindfulness when choosing food will become important both for food companies and for shoppers. People are connected to the planet and they want to know that food companies will not only produce delicious food but that the company will have a social conscience, too. Is the coffee fair trade? Does the company donate to worthy causes? Are the foods sourced locally? Can you understand every word on the ingredient list?
We still want to touch our food. Online grocery shopping will not disappear but shoppers still want to be connected to a local market. Food sounds – slurping, chewing, crunching are drivers to food enjoyment. Stores that sample or cook fresh food will persuade shoppers to buy by enticing their sensory experiences.
Young farmers are rockstars. For the first time since the early 1900s the number of young farmers is increasing and many have college degrees. Consumers want a direct farm to consumer connection and younger farmers understand this and often employ nontraditional farming methods – rooftop urban farms, vertical indoor crops, and hydroponics, growing food without soil.
Food and politics will become even more tightly connected. Lempert predicts more yelling and screaming about food in Washington in 2018. As regulations are being changed or dropped food will become a bigger political issue.
NeuroNutrition will gain more prominence as people look to define their geno-palate, analyzing their DNA to create a customized nutrition profile.
TechnoFoodolgy is here to stay. Food, eating, and grocery shopping will be increasingly tied to the 50 million smart devices that people own. People will use smart phones to shop, analyze their food choices, select specific brands, and microsensors will alert us when food is no longer fresh.
Food advertising is changing from traditional ads to storytelling episodes. To build trust with a company, people want to know the back story of a brand. They are looking for transparency in packaging and labeling, and the ability to trace the source of ingredients found in food.
Safety becomes more important. One-third of Americans report feeling anxious. Times are scary and people want to know that their food is safe. Will they be safe shopping in a store or in the parking lot? Retail dietitians will become more prominent in stores to assure customers about the health and safety of the foods they choose.
Supermarkets chains will evolve or disappear. Lempert predicts, and some chains have already implemented, some of these cutting-edge ideas.
No aisles, the supermarket will be arranged more like a showroom with mini stores.
Ingredients and foods will be found in multiple sections in the store because items will be grouped around meal needs rather than food categories.
A greenhouse within the store to allow shoppers to pick their own produce.
Lots and lots of free food to taste and explore. Using people’s senses to get them to buy foods.
The farm to store chain will be prominently shown so shoppers know where their food was grown.
There will be fewer very large superstores.
Store brands will become more upscale and organic. Younger shoppers are not loyal to national brands. They are more interested in quality and transparency.
Refrigeration will be seen throughout the store, such as in the pet food aisle or eggs and butter in the baking aisle.
Instore meal kits will grow in variety and availability, but may be more expensive.
Stores will have quiet hours for autistic shoppers.
Grocerants, loosely defined as any retail food item that is ready to heat-and-eat, is a trend that is steadily growing. This could be anything from a more extensive deli bar with in-store preparation to a sit down restaurant in the supermarket.
To entice new shoppers and to promote shopper loyalty supermarkets need a wow factor that makes people want to use their store. There is no doubt that 2018 will be an interesting year for grocery shoppers.
© NRH Nutrition Consultants, Inc.
Jo-Ann Heslin, MA, RD, CDN is a registered dietitian and the author of 30 books. Available as eBooks from iTunes and Kindle/Amazon:
Diabetes Counter – the most up-to-date information on managing diabetes
Calorie Counter – a weight loss guide that won’t let you down
Protein Counter – put the latest protein recommendations to work for you
Healthy Wholefoods Counter – planet-friendly eating made easy
Complete Food Counter – food counts and nutrition information at your fingertips
Fat and Cholesterol Counter – newest approach to heart-healthy eating
Available in print from Gallery Books:
Most Complete Food Counter, 3rd Ed.
Your Complete Food Counter App: http://itunes.apple.com/us/app/your-complete-food-counter/id444558777?mt=8
For more information on Jo-Ann and her books, go to: www.TheNutritionExperts.com.