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Cosmetic Surgery Author: Staff Editor Last Updated: Sep 7, 2017 - 10:06:33 PM

2015 Propelled Cosmetic Surgery Into The Mainstream

By Staff Editor
Dec 14, 2015 - 10:25:37 AM

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( - WASHINGTON, DC, December 14, 2015 – It was a dynamic year for plastic surgery and facial plastic surgeons – and 2015 truly pushed the needle forward on what is possible, even without nips and tucks.


“This year marked exciting new approvals as well as the birth of an entire new category of facial aesthetic treatments,” says American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) President Dr. Edwin F. Williams, facial plastic surgeon and medical director of the Williams Center for Plastic Surgery in Albany, NY and New York City.


Facial Plastic Surgery Goes Mainstream

Everybody’s doing it – or so it seems. Plastic surgery and popular culture are so intertwined that plastic surgeons are as likely to be featured in US Weekly, People, and on TV chatfests discussing new treatments, trends and scientific breakthroughs, as celebrities. “Our culture is fascinated with everything anti-aging. Facial plastic surgery is the new normal, and as a result facial plastic surgeons are popular pundits,” Dr. Williams says. “Plastic surgery is no longer a big secret. It’s not ‘don’t ask, don’t tell’ but ‘do ask, do tell.’”


Taking It On The Chin

The U.S. Food and Drug Administration gave its nod to the double chin melting shot Kybella in late April 2015. This is likely the first comer in what many believe will be a new category of fat-dissolving injectables. Kybella’s active ingredient is identical to something our body makes to absorb fat, deoxycholic acid. “Kybella is becoming a favorite – especially among notoriously surgery-shy men,” says Dr. Williams.


Further emphasizing our focus on our double chins and the move away from surgery to eradicate them, Coolsculpting launched the CoolMini™ applicator. The new hand piece targets fat in the chin area—and chills it to oblivion. “One session takes roughly an hour and can freeze up to 1/3 of the fat from under your chin,” says Williams. “In the future, we will likely combine these two minimally-invasive treatments to bring us even closer to the results that we can achieve with neck lift surgery or chin liposuction.”


Call Me Caitlin

Caitlin Jenner, formerly known as Bruce, made her debut on the June 2015 cover of Vanity Fair magazine, and she looked stunning. “This story really turned the spotlight on facial feminization surgery and what is possible in 2015,” Dr. Williams says, “The response was overwhelmingly positive for Caitlin’s new look and through her celebrity, she is serving as a role model for many others around the world.”


Face Transplants

Once the stuff of science fiction, face transplants are a reality today. Since 1985, 28 face transplants have been performed worldwide, and doctors at NYU Langone Medical Center completed the most extensive face transplant to date in November 2015. The surgery began the morning of August 14, 2015 and concluded 26 hours later on August 15. It involved a team of more than 100 physicians and pushed the boundaries of what was previously believed possible, including restoring the ability to blink. “These will never be mainstream operations, but in the right candidate, they can be life-saving ones.”



The American Academy of Facial Plastic and Reconstructive Surgery is the world's largest specialty association for facial plastic surgery.  It represents more than 2,500 facial plastic and reconstructive surgeons throughout the world. The AAFPRS is a National Medical Specialty Society of the American Medical Association (AMA), and holds an official seat in both the AMA House of Delegates and the American College of Surgeons board of governors. AAFPRS members are board certified surgeons whose focus is surgery of the face, head, and neck.




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