Women's Health
Wildbleu Loves Moms
By
Apr 29, 2008 - 7:29:41 PM

“No sweat” gifts that she’ll love for Mother’s Day

(HealthNewsDigest.com) - Seattle, Wash. – Functional women’s wear no longer resides solely in mom’s pajama drawer. Wildbleu, a clothing company that brings technical fabrics to everyday life, has recently launched a daywear line using a bamboo version of its signature Heat Release Technology (HRT), the latest advancement in moisture-wicking fabrics.

The super-soft fabric pulls moisture from the body and dries four times faster than normal cotton. Hydrophilic bamboo fibers wrapped around the fabric and pull moisture from the body while hydrophobic polyester fibers accelerate evaporation to provide relief from hot flashes, whether mom is trotting the globe or strolling through the produce aisle.

This 24/7 daywear collection includes boot-cut pants, cardigans, tops, skirts and wrap-dresses that come in versatile, classic colors; black, ecru and green tea. The Bamboo Collection hits retail markets just in time for Mother’s Day. The daywear product line is a step out of the bedroom for Wildbleu, just in time for moms who want to get out and about this spring without worrying about embarrassing hot flashes due to menopause and other health related issues.

“Women who have experienced hot flashes know that the discomfort is not just limited to the nighttime,” said Helen Rockey, founder of Wildbleu. “Wildbleu now provides women with 24 hour, all-purpose options to be cool and comfortable in their clothes.”

This revolutionary fabric keeps women dry and comfortable, in addition to inhibiting odors caused by bacteria from clinging to the fibers so women can feel fresh and dry all day. Also, the Heat Release Technology (HRT) is woven directly into the fabric so the moisture-wicking properties won’t wash out or diminish over time. The daywear line provides a comfortable alternative to stifling, conventional clothes without sacrificing style.

“Sweatpants and pajamas should not be the only comfortable clothes in a woman’s wardrobe,” said Rockey. “Our daywear gets you out of those sweats and into cute, comfortable clothes that wick away moisture and leave women feeling relaxed and confident so they look great whenever and wherever they go.”

Wildbleu is a clothing company that brings technical fabrics to everyday life. Created to relieve discomfort from hot flashes and nighttime sweats, Wildbleu products keep women dry and comfortable both day and night. A range of daywear, nightwear and sheets can be purchased online at www.wildbleu.com or by calling 877.365.7228.

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