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Women's Health Author: Jordan Veatch-Goffi Last Updated: May 24, 2009 - 6:51:58 AM



Summer Women's Fitness Gear

By Jordan Veatch-Goffi
May 24, 2009 - 7:08:03 AM



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(HealthNewsDigest.com) - High performance, stylish workout apparel made with a unique ultra soft, super moisture wicking 12% stretch fabric that instantly slims. Doce Vida Fitness Wear is perfect for everything from working out to lounging.
Featured in O Magazine, SELF, Yoga Journal, PilatesStyle, Health, Prevention, Cooking Light, Healing Lifestyles & Spas, Weight Watchers, VIV, Muscle&Fitness HERS and YogaMom

The Designer:
I was a merchandiser for Gap Inc. in San Francisco for years and left the corporate world to follow my passion. Being an athlete, I never found fitness clothing that was both technical and fashionable and forget fitting my body in a flattering manner. So I began designing, found the most amazing fabric available and Doce Vida was born. I hope to inspire women of all shapes and sizes to feel confident about their bodies. Doce Vida means the Sweet Life. Live the Sweet Life...

The Mantra:
Doce Vida Fitness Inc. understands the connection between heart and the creative process, and the delight people feel when they make others happy. Our products are designed to engage body, heart and spirit. We also recognize that our actions make a significant impact on the world we live in. Doce Vida is built on these ideals by which we strive to delight our customers and partners every day and we have fun doing it!

Additional information:
*Woman-owned business and minority-owned business
*Collection priced at $38-$88 each
*Color choices include bright, vibrant colors: Hot Pink, Lime Green, Blue, Orange, Red, Yellow, Black and White
*Sizes include XS-XL
*A small motivational mantra (like Peaceful, Unique, Flexible, Uninhibited) is embroidered at the bottom left hem of each piece to inspire women to feel good about themselves.
*10% of sales donated to The Heal Breast Cancer Foundation for Breast Cancer Awareness Month. Doce Vida Fitness Inc. sponsors a fitness wear recycling program donating gently used fitness wear to StandUp for Kids which supplies athletic wear to homeless youth.
*New Lines: URBANA. collection launching May 2009. Smart for the Gym. Smart for the City. Featuring Black, Navy and Gray. Men's collection launching May 2009.

Services / Products:
Fitness Apparel
Highly technical, instantly slimming, moisture wicking fitness apparel

Jordan Veatch-Goffi
Doce Vida Fitness Inc.
704 Lyndhurst Street
Suite 622
Dunedin, FL Phone: 415-515-6638
Email: jordan@docevidafitness.com
Website: http://www.docevidafitness.com

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