Internet Continues to Outpace Other Venues for Buying Supplements
Feb 1, 2013 - 10:35:27 AM
Results are based on responses to the most recent ConsumerLab.com Survey of Vitamin and Supplement Users, which is conducted among ConsumerLab.com e-newsletter readers each November. The majority of respondents (87%) are 45 years of age or older and female (55.5%). On average, the respondents take 6.6 different supplements daily.
According to the survey, women are much more likely than men to take supplements containing vitamin D, calcium, B vitamins, magnesium, probiotics or iron. Men are more likely than women to take CoQ10, vitamin C, herbs, glucosamine/chondroitin, other minerals (i.e., other than calcium, magnesium and iron), vitamin E, resveratrol, melatonin, amino acids, plant sterols/stanols, vitamin A/beta-carotene, SAMe, "super fruits," sports supplements, and "enhancement" supplements (which less than 1% of women indicated using, compared to over 6% of men).
The survey uncovered other important trends, particularly regarding use of the Internet in buying supplements. Online stores were used by 45.4% of respondents, rising 2.6 percentage points over the prior year to further distance it from the next most popular vendors: health food stores (used by 28.8% of respondents), warehouse clubs (28.2%), mail order catalogues (27.7%), supermarkets (25.7%), vitamin stores (24.7%), pharmacies (24.4%), mass merchants (16.8%), direct distributors (12.3%), and health care practitioners (7.6%).
Further evidence of the influence of the Internet is that among the 851 different retailers from which respondents buy supplements, Amazon is the 3rd most popular, up from 10th the prior year, 13th in 2010, and 16th in 2009.
Other notable findings regarding the use of the Internet to purchase dietary supplements:
Respondents also rated 1,438 brands and 851 merchants they used. The supplement brands and merchants receiving the highest rating on overall consumer satisfaction within their specific market segment are listed on the ConsumerLab.com website.
"We began the annual survey several years ago to direct our product testing toward supplement categories and brands of greatest interest to ConsumerLab.com members," says Tod Cooperman, M.D., president of ConsumerLab.com. "It has evolved into an excellent barometer of the nutrition marketplace."
For more information about the survey or to purchase the survey report, go tohttp://www.consumerlab.com/
ConsumerLab.com is a leading provider of consumer information and independent evaluations of products that affect health and nutrition. The company is privately held has no ownership from, or interest in, companies that manufacture, distribute, or sell consumer products.
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