"The changes in supplement use seem to reflect research findings that made headlines this past year, as well as a shift in promotional emphasis for some of these supplements," says Tod Cooperman, M.D., President of ConsumerLab.com. "In the past, probiotics were marketed mainly to women and for irritable bowel syndrome, but are now finding a wider audience due to expanded treatment applications, including antibiotic-related diarrhea, diverticular disease and even anxiety. Meanwhile, too much calcium has been shown to pose increased risk of cardiovascular disease, while high-dose vitamin C appears to increase the risk of kidney stones and cataracts. The benefits of fish oil now seem largely limited to people who don't eat fish or have high triglycerides."
The results are based on responses to the most recent ConsumerLab.com Survey of Vitamin and Supplement Users, which has been conducted each November since 2008 among readers of ConsumerLab.com's e-newsletter. Respondents are predominantly heavy users of supplements who, on average, take 6.6 different supplements daily and actively seek information about these products.
The most popular supplements, based on the percentage of respondents who report using them in the recent study, are fish oil (including other marine oils, such as krill) (67.2% -- down 4.5 percentage points from prior year), multivitamins (63.8% -- down 1.6), CoQ10 (including ubiquinol) (54.1% -- no change),vitamin D (53.8% -- down 1.7), B vitamins (43.1% -- down 1.1), calcium (42.1% -- down 6.3),magnesium (38.1% -- no change), probiotics (37.8% -- up 3.4), and vitamin C (37.0% -- down 4.2) followed by 23 other common supplements.
Respondents also identified where they purchase their supplements and rated 1,639 brands and 788 merchants they used. The supplement brands and merchants receiving the highest ratings on overall consumer satisfaction within their specific market segments are listed on the ConsumerLab.com website.
"We began the annual survey several years ago to direct our product testing toward supplement categories and brands of greatest interest to ConsumerLab.com members," says Dr. Cooperman. "It has evolved into an excellent barometer of the nutrition marketplace."
For more information about the survey or to purchase the 121-page survey report, go tohttps://www.consumerlab.com/
Since 1999, ConsumerLab.com has been a leading provider of consumer information and independent evaluations of products that affect health and nutrition. Membership to ConsumerLab.com is availableonline, providing immediate access to reviews of more than 1,000 products from over 400 brands. The company is privately held and based in Westchester, New York. It has no ownership from, or interest in, companies that manufacture, distribute, or sell consumer products.
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