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Cleanse: If you are currently washing your face with soap, consider switching during the winter months to a cream-based facial cleanser. Cleansers often have built in moisturizers, which means that the cleanser won't strip away the natural moisture in your skin. Exfoliate: Your complexion can get flaky in the winter months, so it is important to gently exfoliate. When you don't properly exfoliate, dead cells build up, stopping your moisturizer from properly doing its job. Exfoliating once or twice a week is enough to keep dead cells at bay. Moisturize: To keep the skin on your face supple and protected in winter, it is essential to apply moisturizer before going out. In winter you may find the need to use moisturize more frequently. The more oil a moisturizer contains the more effectively it protects against moisture loss. Moisturizers that come in ointment form contain the most oil because an ointment, by definition, consists of 80% oil and 20% water. This water-in-oil emulsion forms a protective layer on the skin and makes it more ‘moisturizing’ than creams and lotions. Protect: In addition, sun protection is just as important in the winter months as it is the summer. Many people forget to use sunscreen in winter or think it’s not as important, but this is not the case. The sun reflects off snow and ice, and you can actually get double the sun exposure. There may be less UVB rays (burning rays) in winter, but there are still UVA rays (aging rays) to consider. The delicate skin on the face needs protection from these just as much in the winter as in the warm summer months. Added to this is the problem of our ozone layer where, nowadays, there is even more exposure to the sun than in years gone by. And don’t forget! Cold winter winds and low humidity are also hard on your hair. Use a rich intensive hair treatment to restore moisture to your hair. Dandruff usually gets worse in the winter. Eliminate flaking by using a moisturizing shampoo that also has a soothing effect on your scalp. Vince Spinnato President/CEO & Cosmetic Chemist VS Vincenzo Ltd, Inc. 2938 Rounsevel Terrace Laguna Beach, CA 92651 949.715.3891 Phone 949.715.3892 Fax www.vsvincenzo.com vincespinnato@vsvincenzo.com About Vincenzo Spinnato: Vincenzo (Vince) Spinnato is a 34-year old cosmetic chemist who lives in Laguna Beach, California, with strong ties to/connections with LA, NYC, Atlanta and Miami. He has been one of 25 prestigious professionals selected by the beauty industry internationally to participate in their trends forecasting program for skin care, cosmetics and hair care. In between developing new products and conducting beauty industry research on new products and ingredients, etc., Vincenzo teaches, coaches and consults. With his career beginning in the personal care, cosmetics and fine fragrance industries over 15 years ago, Vincenzo has enjoyed considerable success in the refinement and development of new chemical/natural ingredients for cosmetics and with developing private labels for such greats as Chanel, Estee Lauder, MAC, Victoria Secret, Bath & Body Works, Gap/Banana Republic, P&G and many others. Of importance - One of Vincenzo's primary philosophies is to educate women and men about learning how to treat and correct their skin or skin conditions rather than cover these areas up with make up. For more informtion, www.vsvincenzo.com. Subscribe to our FREE Ezine and be eligible for Health News, discounted products/services and coupons related to your Health. We publish 24/7. HealthNewsDigest.com We videotape Press Conferences, produce SMT's, VNR's, B-rolls, PSA's, - all with distribution: HealthyTelevisionProductions Top of Page 
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