Skin Care
Sunscreen from Surfing Scientists
By
May 9, 2008 - 6:43:51 PM

Hawaiian Island Creations 2X Sunblock


(HealthNewsDigest.com) - One of surfing’s most respected brands, Hawaiian Island Creations (HIC), and a group of scientists at Outside Labs (who also surf) got together to resolve one of the sport’s most fundamental problems --- protecting surfers from sun related health risks inherent in a sport that woefully admits to some of the highest levels of UVA sun exposure. In an effort to satisfy surfing’s criteria for the ultimate sunscreen, HIC and Outside Labs partnered to create a new product that well exceeds the highest standards for UVA protection in an unparalleled waterproof & sweat-proof formulation perfect for sun-drenched athletes both in the water and out.

SCIENCE BASED – ATHLETE PROVEN

When you combine a deep understanding of skin care science with a passion for action sports, the result is a purpose-made product that meets the skin protection needs of sun drenched athletes whose sports place them in the most extreme conditions. In their own experiences surfing and snowboarding across the globe, the scientists at Outside Labs faced these same sun protection problems and experienced the same issues with available sunscreens that simply did not satisfy surfing’s unique criteria. As surfers and scientists with expertise in the development of skin care products, they set out to create the world’s best sunscreen for surfers and athletes in general. While the FDA has established a standard for testing the performance of sun care products, Outside Labs felt that this “mass market” methodology was inadequate for their special breed of consumer. As a result, it became their mission to create the ultimate sunscreen for surfers, and they succeeded.

Hawaiian Island Creations 2X Sunblock is engineered for high performance surfers and waterborne athletes who subject themselves to the turbulent "washing machine" conditions of the ocean. They also deal with the most extreme levels of sun exposure amplified two-fold by the high reflectivity of the water's surface. Two categories of criteria have to be met for a product to be effective in these very extreme conditions. From an athletic performance perspective, the aesthetic criteria requires (a) that the product does not run into and/or sting the eyes and (b) that the product does not leave an oily or slippery residue on the skin which can be a potential hazard if hands or feet slip off the board. From a health perspective, the sun protection criteria requires (a) long lasting waterproofing/sweat-proofing and (b) maximum skin protection from both UVB and UVA radiation --- UVA being important because it is known to cause sub-dermal skin damage that leads to cancer. All other sunscreens on the market fail to meet these combined criteria.

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