Skin Care Signs First Dermatologist to Database of Experts
Dec 30, 2013 - 3:35:17 PM

Dr. Chad Prather of Dermasurgery Center Baton Rouge Joins 85 Plastic Surgeons

( - San Francisco, CA - December 30, 2013 -- BuildMyBod, the company responsible for the BuildMyBod website, mobile app and BuildMyBod Promos, announced today that its first board certified dermatologist, Chad Prather, MD, of Dermasurgery Center in Baton Rouge, has joined its growing list of doctors who use its proprietary pricing platform.  BuildMyBod is the first site, app and widget to offer pricing information for consumers interested in learning how much procedures cost before seeing a physician. Dr. Prather incorporated the BuildMyBod pricing platform into his website so that patients perusing his cosmetic and non-cosmetic offerings can determine pricing information before coming into his office.

"We are delighted to welcome Dr. Prather to our growing list of medical practitioners around the country now numbering 86," said Dr. Jonathan Kaplan, a board certified plastic surgeon and founder of "More than 60 percent of U.S. adults use the internet to find medical information.  Over 30 percent of medical searches are about healthcare providers."

"I have known about for some time and was happy to finally convince Dr. Kaplan that he should open the site to dermatologists," said Dr. Prather.  "We believe that in an era of emphasis on transparency, patients deserve to know how much procedures cost before they waste time and money on a visit that may go nowhere because of cost."  He added that BuildMyBod is definitely in the best interest of patients who are curious about elective procedures and their costs.

Plastic surgery and dermatology pricing is of immense online interest. According to Google search data, out of the millions of Google searches that occur monthly within the plastic surgery space, 10 percent of those searches are explicitly seeking procedure pricing and cost information. When consumers visit, they can determine the total estimated costs of procedures that interest them before they enter the physician's office for a consultation.

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About BuildMyBod offers consumers a complete database of procedure pricing for cosmetic and other out-of-pocket procedures from BuildMyBod's database of 86 and growing board certified plastic surgeons and dermatologists. BuildMyBod is expanding their price transparency efforts to include dentists, veterinarians and tests and procedures purchased through high-deductible health plans. Visit our blog, find us on twitter @buildmybod; and on Facebook and Pinterest.
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