Advanced Search
Current and Breaking News for Professionals, Consumers and Media



Click here to learn how to advertise on this site and for ad rates.

Seniors Author: Staff Editor Last Updated: Jul 7, 2016 - 5:36:25 PM



DDB New York Targets Grandma & Grandpa in 'Safe Sex For Seniors' Initiative

By Staff Editor
Apr 11, 2012 - 5:21:16 PM



Email Newsletter icon, E-mail Newsletter icon, Email List icon, E-mail List icon Sign up for our Ezine
For Email Marketing you can trust


Email this article
 Printer friendly page
In Partnership with SaferSex4Seniors.org, DDB confronts growing STD rates in 55+ Demographic

(HealthNewsDigest.com) - NEW YORK, April 11, 2012 -- Today DDB New York announced the launch of "Safe Sex for Seniors," a campaign created in collaboration with SaferSex4Seniors.org, an independent collective of professional sexuality educators, researchers, authors, trainers, counsellors and therapists, whose mission is to provide better education and information to ensure sexual intimacy between older adults is as safe as possible. The campaign reminds mature adults that safer sex practices are essential, following unexpected research results declaring that the 55+ demographic in the United States has the highest growth rate of sexually transmitted diseases (STDs).

DDB recognized an unfulfilled need to support this important issue in light of changing social norms. With the tagline, "There are many ways to do it. There is only one way to do it safely," DDB New York's campaign features an array of elder couples of the target 55+ demographic demonstrating a variety of Kama Sutra positions.

"Rather than taking a negative approach that uses scare tactics and piles on statistics to deter unsafe sex, we made the strategic choice to use humor and shock value," explains DDB New York CCO, Matt Eastwood. "However, it was important for us that our creative response felt empowering to the 55, 60, 65+ demographic. Whether the younger generation likes it or not, our grandparents are having sex. We wanted to make a sexy ad that maintains a level of tastefulness and encourages seniors to enjoy their sex lives - safely."

Reiterates Melanie Davis, PhD, CSE, and coordinator for SaferSex4Seniors.org, "The PSA created by DDB Worldwide celebrates the sexuality of adults in mid- and older age. The joy in the actors' faces captures the message we need to get across: that healthy, protected sex is life affirming and enriching."

While the ad maintains a playful tone, the truth remains that shocking statistics have recently come to light showing that the rate of STDs among older Americans, including syphilis and gonorrhoea, has doubled in the last decade, and the rate of HIV infection is also increasing amongst seniors at a more rapid rate than that of the general population. From 2005 to 2009, the number of cases of syphilis and Chlamydia in seniors in central Florida rose 71% and 62%, respectively in the entire state.

"Some experts hypothesize that this epidemic of STDs among senior citizens is a result of growing up in an age before sex education was the status quo," Eastwood said. "With our rich history creating healthcare campaigns, we felt uniquely positioned to help ensure that a lack of education is not the reason this issue persists, and hope this campaign will help dispel stigmas around talking about safe sex practices for seniors."

The campaign will feature an educational video, as well as print media applications. To find out more about the campaign, visit: http://safersex4seniors.org/. To view the video, visit ViewVideo

About DDB

DDB Worldwide Communications Group Inc (www.ddb.com) ranks among the top five consolidated advertising and marketing services global networks, according to Advertising Age. DDB emphasizes Social Creativity to grow the value and influence of brands around the world by creating ideas that people want to play with, participate in and pass along. The agency is consistently one of the most awarded at the Cannes Festival of Creativity and was recognized by The Gunn Report as one of the Top 3 Global Networks for 10 of the last 12 years. DDB was also recently named the Spikes Asia Network of the Year for the second consecutive year and the Eurobest Network of the Year for the third consecutive year. DDB Worldwide is part of Omnicom Group Inc. (OMC) and consists of more than 200 offices in over 90 countries.

About SaferSex4Seniors.org

SaferSex4Seniors.org is a nationwide collective of professional sexuality educators, authors, trainers, counselors, therapists and researchers with extensive experience and proven competence in their fields. The website is a growing library of accurate, trustworthy information with a blog that provides expert answers to older adults' questions.

Web Site: http://www.ddb.com

###

For advertising and promotion on HealthNewsDigest.com please contact Mike McCurdy: [email protected] or 877-634-9180
HealthNewsDigest.com is syndicated worldwide, and our content is free to all media. www.HealthNewsDigest.com


Top of Page

HealthNewsDigest.com

Seniors
Latest Headlines


+ 10 Years After The Financial Crisis, Boomers Struggle To Define Retirement
+ High Dose Influenza Vaccine Leads to Lower Rate of Hospitalization From Respiratory Illnesses in Nursing Home Residents
+ Emergency and Urgent Hospitalizations Linked to Accelerated Cognitive Decline in Older Adults
+ Do Cholesterol Medications Work for Older People? (VIDEO)
+ Emergency and Urgent Hospitalizations Linked to Accelerated Cognitive Decline in Older Adults
+ 10 Years After The Financial Crisis, Boomers Struggle To Define Retirement
+ Finding Resources For Older Adults
+ Falls Lead to Declines in Seniors
+ Falls Lead to Declines in Seniors (VIDEO)
+ Older Americans Don't Get - or seek - enough Help from Doctors & Pharmacists on Drug Costs



Contact Us | Job Listings | Help | Site Map | About Us
Advertising Information | HND Press Release | Submit Information | Disclaimer

Site hosted by Sanchez Productions