And he’s not the only man getting a 21st century makeover. A recent survey by theAmerican Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), found that more men than ever are turning to cosmetic maintenance to look and feel their best. In a formerly female driven industry, the survey found that 31% of men said they are "extremely likely" to consider a cosmetic procedure - surgical or non-surgical.
Why the cultural shift? The modern man wants to stay competitive, relevant and marketable in a youth-driven dating game and workplace, according the survey.
Here’s what modern “man”tenance looks like at a glance:
- Millennials and Gen Z lead: Of the 31% who are extremely likely to consider a cosmetic procedure, 58% were between 25-34 years old while 34% were 18-24 years old.
- Confidence is king: 44% said they would have a treatment done to feel better about themselves.
- Desire to feel desirable: 31% would be willing to make a "fix" to please a partner.
- Look less tired / stressed: 31% wanted to look less tired and stressed. While 44% were most concerned with their skin and eyes.
- Hair rules: 60% of men reported that their hair (or lack thereof) bothers them most.
For full survey findings please click here.
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ABOUT THE AAFPRS:
The American Academy of Facial Plastic and Reconstructive Surgery is the world's largest specialty association for facial plastic surgery. It represents more than 2,500 facial plastic and reconstructive surgeons throughout the world. www.aafprs.org