From HealthNewsDigest.com

Plastic Surgery
Getting Past the Pain of Common Cosmetic Procedures
By
Mar 7, 2008 - 4:03:15 PM

New Pliaglis Cream Helps Ensure More Comfortable Aesthetic Treatment Experience

(HealthNewsDigest.com) - Ft. Worth, Texas, – Demand for cosmetic procedures such as laser resurfacing, dermal filler injections and laser hair removal is at an all-time high. However, the discomfort associated with these aesthetic enhancements may give pause to those contemplating a first – or second – visit to the doctor’s office. Now there’s a new topical anesthetic – Pliaglis (lidocaine and tetracaine 7%/7%) Cream, the highest concentration of active ingredients approved by the Food and Drug Administration (FDA), to reduce pain associated with cosmetic procedures. Pliaglis Cream is the first and only topical anesthetic that goes on as a cream and dries to an easily removed peel.

Anesthetically “Ap-peel-ing”
Pliaglis™ Cream has a unique cream-to-peel technology that does not require the skin to be wrapped in plastic like some other topical anesthetics.

Pliaglis Cream should remain on the skin for 20 to 30 minutes for most cosmetic procedures such as dermal filler injections and up to 60 minutes for more painful procedures. Other topical anesthetics require a minimum of 60 minutes and up to 120 minutes depending on the procedure.

After the peel is removed, skin is numbed and ready for the procedure. “Sometimes the anesthetic we use can be just as important as the procedure in terms of patient satisfaction,” says Dr. Macrene Alexiades-Armenakas, a dermatologic and laser surgeon in private practice in Manhattan. “Pliaglis Cream is a significant advancement in patient comfort combining two proven topical anesthetics to help reduce pain.”

A More Pleasant Experience
The unique combination of 7 percent lidocaine and 7 percent tetracaine is the highest concentration of active topical anesthetic ingredients approved by the FDA. Research indicates that lidocaine provides rapid onset of numbing, and tetracaine may provide a lasting effect, which may help control post-procedural discomfort.

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