New Product
UNCLE BEN’S® Introduces First and Only Whole Grain White Rice
By
Aug 20, 2010 - 4:32:01 PM

Break-Through Product has Great Taste of White Rice and Whole Grain Benefits

(HealthNewsDigest.com) - CARSON, Calif. – Just in time for the busy back to school season, UNCLE BEN’S® proudly introduces Whole Grain White Rice, the first and only whole grain rice that looks and tastes like white rice. This innovative new product, now available at grocery stores nationwide, is destined to be mom’s secret weapon to incorporating whole grains into her families meals.

“Our consumer research shows that moms are tired of meal-time battles when it comes to getting their kids to eat healthy. They know they need to serve whole grains at the dinner table but the reality is most kids will not eat brown rice,” said Sean Silk, Marketing Director, UNCLE BEN’S® Brand, Mars Food US. “UNCLE BEN’S® Whole Grain White Rice was developed to give moms (and dads) everywhere a little help in the kitchen. The product is a good source of fiber, whole grains, and offers the familiar taste and texture of white rice. It is whole grain goodness parents can feel good about serving, with the taste everyone will love.”

To help home cooks get the most of their meals, UNCLE BEN’S® is partnering with Missy Chase Lapine, author of “The Sneaky Chef: Simple Strategies for Hiding Healthy Foods in Kids’ Favorite Meals.” Lapine has developed tips and recipes using new Whole Grain White Rice to help struggling moms sneak nutrition-rich foods into their children’s favorite dishes.

“As the mother of picky eaters, I am always trying to find ways to sneak nutritious foods into my daughters’ meals and, like most moms, can get frustrated with the ongoing struggle,” said Lapine. “New UNCLE BEN’S® Whole Grain White Rice is a great solution for my family because I know I am feeding them a nutritious whole grain meal that they will actually eat and enjoy.”

Lapine’s original recipes using UNCLE BEN’S® Whole Grain White Rice and other Sneaky Chef tips can be found in a downloadable recipe booklet, available free at www.UncleBensGivesBack.com. For every booklet that is downloaded from the site between Aug. 16 and Sept. 30, UNCLE BEN’S® will donate $1 to Feeding America®, the nation's largest domestic hunger-relief charity. (A maximum donation of $250,000 will be made in 2010.)

Ready to eat in just 10 minutes, UNCLE BEN’S® Whole Grain White Rice is the perfect meal-time solution for families that are time-crunched, but want to enjoy a complete, satisfying meal together. The new product line stays true to the UNCLE BEN’S® Brand quality by promoting healthy eating habits and convenience at a great value.

UNCLE BEN’S® Whole Grain White Rice is now available at grocery retailers nationwide in six plain and flavored varieties: Long Grain, Chicken, Cheddar Broccoli, Garden Vegetable, Taco Style and Sweet Tomato.

For more information about UNCLE BEN’S® Whole Grain White Rice varieties, recipes and nutrition information, visit www.UncleBens.com and to download the back to school recipe booklet, visit www.UncleBensGivesBack.com.

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