New Product
Powered Toothbrush from Crest
By
May 20, 2008 - 8:30:50 AM

(HealthNewsDigest.com) - Princeton, NJ – May 12, 2008 -- Are you ready to give your manual toothbrush the heave-ho and join the millions of Americans who experience a deeper clean by using a powered toothbrush? The new Crest® SpinBrush® Swirl™ battery-powered toothbrush, which costs just slightly more than a manual brush, allows everyone the opportunity to take a powered toothbrush for a test drive.

A recent survey by the makers of SpinBrush® revealed that 32 percent of current manual toothbrush users would like to use a powered toothbrush, but incorrectly perceive that powered brushes are significantly more expensive. In fact, 28 percent of current manual toothbrush users stated that they’d make the switch from a manual brush to a powered brush if they could find one that was comparably priced.

SpinBrush® Swirl™, which has a suggested retail price of $3.99, has a circular bristle head that oscillates up to 6000 rotations per minute. SpinBrush® Swirl™ delivers the feel and control of a manual toothbrush but with twenty times more brush strokes. The brush is designed to access the hard-to-reach places between teeth, at the gum line and the back surfaces of the teeth. The design of the handle allows for a comfortable and firm grip while providing the control of a manual toothbrush.

According to the survey, two-thirds of Americans (67 percent) recognize the efficacy of a powered toothbrush, stating that they feel powered toothbrushes are more likely to deliver a deeper clean than a manual brush. And nearly 90 percent of those who have already given their manual brush the brush-off by converting to a powered toothbrush claim that they’ve had fewer dental problems since making the switch.

Combining superior cleaning benefits, an affordable price, and a lightweight design, SpinBrush® Swirl™ battery-powered toothbrushes debut on store shelves in May 2008.

For more information visit www.spinbrush.com.

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