Advanced Search
Current and Breaking News for Professionals, Consumers and Media

Click here to learn how to advertise on this site and for ad rates.

New Product Author: Staff Editor Last Updated: Sep 7, 2017 - 10:06:33 PM

In-Device Alkaline Battery Leakage

By Staff Editor
Aug 5, 2014 - 11:27:05 AM

Email Newsletter icon, E-mail Newsletter icon, Email List icon, E-mail List icon Sign up for our Ezine
For Email Marketing you can trust

Email this article
 Printer friendly page

( - [ST. LOUIS] - Energizer, a global leader in batteries and portable lights, is once again transforming the battery industry with its latest innovation in its flagship product, Energizer® MAX®.  In an industry previously defined only by the long-lasting power of its products, Energizer is answering evolving consumer expectations, which now include quality and reliability.

"It is important for us to listen to, engage with, and deliver products that are relevant for our consumers," said Michelle Atkinson, Chief Marketing Officer at Energizer. "Our research revealed a shift in the consumer mindset. While they previously defined battery performance only as long-lasting, today, consumers also want quality and reliability. This means batteries that will not leak in their devices after they are fully used*."

More than 50 percent of consumers cited having experienced battery leakage in-device, in a survey conducted in April of 2014.* The survey also found that:

  • More than 60 percent of those consumers who have experienced in-device battery leakage reported it damaged their device.
  • Of consumers who have experienced battery leakage, 70 percent have found it in a flashlight or portable light and 53 percent reported battery leakage in a toy or game.
  • Fifty percent of consumers rank reliability as a top priority when purchasing batteries.

Research also shows that long-lasting Energizer® MAX® outperforms leading competitors when it comes to in-device leakage* -a longstanding, industry-wide issue with alkaline batteries.

"Our world-class scientists are always looking for new ways to improve our technology and invent the next generation of batteries, as reflected by our broad portfolio of options," said Atkinson. "Today's consumer pain point is around in-device leakage. Our Power Seal technology gives consumers the confidence to know that Energizer® MAX® is a long-lasting battery and is guaranteed to protect their devices from damaging leaks*."

Energizer is known for many innovative "firsts" in battery technology, including the world's first dry cell battery, the world's first watch battery, the first commercially-available zero-mercury AA and AAA alkaline battery and the world's first AA and AAA lithium batteries (1.5V), which are the world's longest lasting in high-tech devices and leak-proof. 

*Up to two years after battery is fully used

About Energizer

Energizer Holdings, Inc., headquartered in St. Louis, Missouri, is a consumer goods company operating globally in the broad categories of personal care and household products. Energizer's Personal Care Division offers a diversified range of consumer products in the wet shave, skin care, feminine care and infant care categories. Our portfolio includes well established brand names such as Schick®® and Wilkinson Sword® men's and women's shaving systems and disposable razors; Edge® and Skintimate® shave preparations; Playtex®, Stayfree®, Carefree® and o.b.® feminine care products; Playtex® infant feeding, Diaper Genie® and gloves; Banana Boat® and Hawaiian Tropic® sun care products and Wet Ones® moist wipes. Energizer's Household Products Division offers consumers a broad range of household and specialty batteries and portable lighting products, anchored by our universally recognized Energizer® and Eveready® brands.


For ad rates, call Mike McCurdy at 877-634-9180 or email at [email protected]  We have over 7,000 journalists who are subscribers.

Top of Page

New Product
Latest Headlines

+ Move Over Crutches and Knee Scooters, Now There’s Something Hands-Free and Much Better
+ ITRI’s Cytotwister Increases Stem Cell Harvest up to 10,000 Percent and Decreases Cost up to 90 Percent
+ New Med-Tech Zinc Sensor Developed
+ Trak In-Home Male Fertility System
+ New Tools Help Surgeons Find Liver Tumors, Not Nick Blood Vessels
+ Perrier Celebrates the Launch of New Sparkling Water Flavors, Strawberry and Watermelon
+ Fuel Cell Cars Already in California, Coming Soon to Northeast
+ Improve Hand Hygiene and Reduce Infections in Hospitals, Healthcare and Long-Term Care Facilities
+ PainCakes
+ Beloved Ball Canning Jars Get New Look For 2017

Contact Us | Job Listings | Help | Site Map | About Us
Advertising Information | HND Press Release | Submit Information | Disclaimer

Site hosted by Sanchez Productions