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News : National Author: Staff Editor Last Updated: Dec 9, 2013 - 5:35:31 PM



McCann Health Expands North America Consumer Capabilities

By Staff Editor
Dec 9, 2013 - 5:31:22 PM



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(HealthNewsDigest.com) - New York (December 9, 2013) - Responding to the rapid evolution of today's U.S. healthcare landscape, McCann Worldgroup is expanding McCann Health's consumer-focused communications capabilities through a talent investment program. The stepped-up focus will include areas such as mobile health platforms, improved healthcare professional-patient information management programs, and unique patient user-experience modules with extensive performance analytics.

As part of this expansion, Leo Tarkovsky is joining the New York-based McCann HumanCare as President. McCann HumanCare, the specialized consumer health agency of McCann Health, with offerings in London, Frankfurt, Milan, Shanghai, Tokyo, São Paulo and Sydney, also draws upon the full capabilities of McCann Erickson and  McCann Worldgroup in bridging the worlds of professional healthcare and consumer marketing.

"We are seeing dramatic changes in the healthcare industry and great opportunities with the advent of the empowered health consumer-people willing and able to participate in the management of their ongoing health and wellness," said John Cahill, global CEO of McCann Health. "Technology is at the center of this evolution and our work over the last five years has put us in a good place to capitalize on these market developments. Leo will bring fresh thinking and an excellent pedigree in the life sciences to lead the charge for us."

Tarkovsky was most recently Director of Business Strategy for healthcare at JWT New York, a position he held for the last seven years. He has over 20 years of integrated marketing experience in launching and evolving major blockbuster brands for Procter & Gamble, Johnson & Johnson, Pfizer, Bristol Myers Squibb, AstraZeneca and Sanofi-Aventis. His experience also includes leading integrated cross-functional holding-company level operations as Chief Strategy Officer.

Tarkovsky's mandate will include broadening McCann HumanCare's marketplace position to include a new suite of DTC, OTC, and Rx-to-OTC capabilities complemented by novel patient engagement modules. McCann HumanCare will also add consumer health data and analytics as well as new programs that use client brands as vectors of improved health-seeking behaviors in patients and consumers alike, boosting the role of brands in improving public health for a variety of clients including Novartis, Merck, Boehringer Ingelheim, Eli Lilly, GSK, KOWA, Lundbeck and Takeda.

McCann Health, in addition to recording a leading awards performance that recently including being named Healthcare Agency Network Of The Year for the second year in a row at the prestigious Global Awards show, is on pace to a record-setting new-business year. It has added a number of additional projects and/or brands from its existing clients-Novartis, Novo Nordisk, GSK, AstraZeneca, Boehringer Ingelheim, Eli Lilly, Johnson & Johnson, Janssen and Merck Serono.  There are also new client wins of Kowa Pharmaceuticals, Mundipharma,  Besins Healthcare (Thailand), Actavis (USA/MTL), Medac Pharma (USA/MRCW), Mitsubishi Tanabe Pharma (Japan), Cleveland Clinic (UAE) and Hollister (UK).

About McCann Health

Comprising the world's most connected health and wellness experts, McCann Health (www.mccannhealth.com) is the most awarded professional and consumer health communications network with the largest international expertise spanning 35 countries and 57 offices. McCann Health's global network includes McCann HumanCare, McCann Healthcare, McCann Regan Campbell Ward, McCann Torre Lazur, McCann Complete Medical (the leading worldwide medical communications practice), and Double Helix (an international healthcare consultancy focused on working with clients on strategic market research and market access issues). McCann Health is a part of McCann Worldgroup.

About McCann Worldgroup

McCann Worldgroup, part of Interpublic Group (NYSE: IPG), is a leading global marketing company with 23,000 employees in more than 120 countries comprising McCann Erickson (advertising), MRM (digital marketing/relationship management), Momentum (event marketing/promotion), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), and FutureBrand (consulting/design).

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