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News : National Author: Staff Editor Last Updated: Jul 7, 2016 - 5:36:25 PM

Fresh Produce Launches 2013 Apparel Line

By Staff Editor
May 14, 2013 - 10:41:56 PM

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( - BOULDER, Colo.  - Fresh Produce, a leading national apparel brand for women, has released new styles and looks with its 2013 summer collection. The line is now available in stores and online at

For the 2013 summer season, Fresh Produce introduced four stunning new colors in Fuschia, Turquoise, Citron and Eggplant. The new colors complement the current color palette and enhance the vibrancy of new styles and essential wardrobe staples for every closet.

The new colors, along with other Fresh Produce favorites, are showcased throughout a number of new, exclusive prints.

  • Sayulita is a subtle floral print with a tone-on-tone look that makes it easy to incorporate into every summer wardrobe.
  • Dragonfly is an expressive and painterly print inspired by dragonflies dancing across calm waters. This whimsical summertime print comes in a variety of color combinations ranging from neutral pairings to bold and bright blends.
  • Pinstripe is the classic stripe every closet needs. With a nautical finish through distressed striping, Pinstripe is featured in styles to complement the design such as the Vintage Scoop Neck T, the Sweet Scoop Shirt and the Vintage Slub Cardigan.
  • Tunisia is an animal pattern inspired print with a modern touch. Set against fun and flirty styles, Tunisia evokes a sense of exploration. It takes on a distinct look on the Tunisia Classic Cardigan, perfect for any occasion.

The summer line will also include the artistic Sundance, Mystic, Starfish and Kelli Shells prints. All Fresh Produce prints are exclusive to the line and garment-dyed to create both vibrant and sun-drenched colors.

"With each line we build, our creative team is always drawing up new prints and designs. The great thing about summer 2013 is that graphic prints, like our new Sayulita and Dragonfly patterns, are more popular than ever," says Gail Hartin, Vice President of Merchandising at Fresh Produce. "Stripes are also making a strong statement thanks in part to flattering patterns and designs like our Pinstripe print."

The summer apparel line features a number of Fresh Produce's most-loved items and looks, many of which have been infused with new style elements, colors and patterns. This season includes a wider variety of fabrications and transitional pieces than any previous summer line. With styles like lightweight capri pants, mid-length skirts, modern dress styles, and knit cardigans and vests for cooler summer evenings, Fresh Produce is ready to flatter any and every wardrobe.

For more information about Fresh Produce, or to take a look at its 2013 summer line, please visit:

About Fresh Produce Holdings, LLC

Fresh Produce Holdings, LLC designs, develops and markets women's apparel and accessories. For nearly three decades the brand has delighted women with inspiring color, vibrant prints and stylish, comfortable clothing. Collections of tops, pants, skirts and dresses feature a signature garment dye process with more than 80 percent produced right here in the USA. Fresh Produce presents an almost endless array of season less looks that truly inspire women to live life and enjoy color and is sold in more than 400 independent retail locations. The Fresh Produce brand is available in 26 company-owned boutiques located across the United States, as well as online at

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