National
Ariat and Gypsy Soule Collection Launches Spring 2012
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May 9, 2012 - 4:34:06 PM

Ariat and Gypsy Soule Collaborate to Deliver a New Line of Vibrant Western Boots and Boat Shoes

(HealthNewsDigest.com) - Union City, Calif. - Ariat International, leader in innovative Western & English footwear, apparel and accessories has partnered with Lorinda Graham-Van Newkirk and Amy Moorhouse of Gypsy Soule to create a collection of stylish Western boots and boat shoes that incorporate Gypsy Soule’s unique colorful design and rock ‘n roll style with Ariat’s premium full-grain leathers and technically-innovative footwear. The authentic collection portrays a youthful, eclectic style combining vivid screen-print, rich embroidery and bright Swarovski® crystals.



The Western boots feature an X toe with exaggerated toe spring; premium full-grain leather foot and shaft with leather lining for style and comfort; Ariat’s signature ATS® technology for comfort and stability; Goodyear® welt construction for durability; and hand-nailed veg-tan leather outsole and heel for performing in and out of the saddle. The boat shoes also feature premium full-grain leather throughout, ATS technology, Goodyear welt construction and wild animal printed leather for a truly unique style.



“Gypsy Soule has always had a trend-setting, iconic Western style and by creating this new collection of funky, fashion-forward boots and boat shoes we have combined Gypsy Soule’s signature styling with Ariat’s premium footwear,” says Shane Johnston, director of western footwear at Ariat. “We think Western consumers will appreciate the distinctive blend of electric design, premium fit and optimal construction.”



Availability

The Gypsy Soule and Ariat collection is designed for women with a suggest retail price ranging from $179.95 to $499.95. The Gypsy Soule and Ariat Collection is set to launch April 2012 and will be available at Western retailers, boutiques, by catalog and on ariat.com.



The footwear collection will offer four Western boot styles, including: Indian Sugar Soule, Pink & Sassy Soule, Sapphire Soule and Mi Soule Loco; as well as two boat shoe styles including: Safari Soule and Wildchild Soule.

About Ariat International, Inc.
Ariat International, Inc. is the leading manufacturer of innovative performance equestrian footwear, apparel and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit www.ariat.com.

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