At ADActivewear they understand that women have unique needs, and they are meeting them head on. Their HytailTM Hat is specially designed by women for women, and not only solves the fashion and function issues behind the traditional baseball cap, but works to support breast cancer services and research. The creation of their HytailTM Hats was born from necessity. Founder Tess Rogers was fed up with uncomfortable caps that didn't accommodate ponytails, sunglasses, or the unique needs of the active woman. While on vacation, she decided it was time to come up with a new design that everyone from golfers and sailing enthusiasts, to runners, athletes, and soccer moms could enjoy.
The HytailTM Hat looks similar to the classic baseball cap, but has been designed specifically to meet women's needs. It sits higher on the head, allowing her to wear everything from sporty shades to large stylish sunglasses with ease, and has a large hole and wide band on the back of the cap to accommodate ponytails of all sizes and hair types without pulling or crimping. The innovative cut of the hat pulls hair high off the neck, keeping her cool and collected while on-the-go.
(VIEW VIDEO HERE). While they do carry a number of colors and designs, Rogers was inspired to add to their portfolio with a special Breast Cancer Hat in honor of all women having to put up a fight. Rogers experienced this struggle first hand with her mother who battle brain cancer.
ADActivewear has committed to donate 20% of net proceeds of every Breast Cancer Hat sold to the Breast Cancer Fundraiser. This organization raises money for local hospitals and clinics, encourages involvement of young professionals in lending a helping hand, and pays tribute to those battling and surviving. The money they raise helps fund programs and special services insurance won't always cover and is a fulfilling way to give back to the women who inspired ADActivewear to launch.
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