Men's Health
MANSKIN - HealthNewsDigest’s Beauty Columnist Wendy Lewis Tells You How to Manage Your Guy’s Skincare Regimen
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Nov 12, 2007 - 12:02:00 AM

MANSKIN - Healthnewsdigest’s Beauty Columnist Wendy Lewis Tells You How to Manage Your Guy’s Skincare Regimen


(HealthNewsDigest.com) - If Carly Simon’s “You’re So Vain” could describe a lot of guys you know, you are not far off. Male grooming rituals are no longer restricted to running a comb through their hair and dabbing on some aftershave. Competition in the workplace and in the dating market has given men a little extra incentive to tend to their looks.

While women are willing to invest the requisite time in monthly beauty rituals, men want to see results fast and with as little fuss as possible. Some men will grin and bear the tri-annual Botox® pilgrimage, but a general aversion to both minimally invasive procedures and surgery is common. Two things men hate are pain and downtime. Men like high tech gadgets such as home hair removal devices. No!No! is a portable and sleek at-home hair removal that emits a wave of heat that painlessly destroys the hair follicle while maintaining the integrity of the surrounding skin. (www.my-no-no.com).

Male skin concerns are very different from women, which means: keep it simple, and go deeper. Male skin doesn’t wrinkle like women’s as it is thicker, oilier, has larger pores, a richer blood supply, and more of a tendency to sweat. They also have more hair all over their body. Basically, guys get grimier and need deep cleansing daily. If you’re trying to get your man on board with a new regimen, your moisturizers won’t appeal to him if they come in a pink bottle and smell like fruit.

Get practical – take the guesswork out of his morning routine. Think the basic four: cleansing, protection, moisturizing, post shaving, and throw in a weekly anti-clog treatment for good measure. For cleansing try Anthony Logistics for Men Facial Scrub it has Aloe Vera and Vitamin C to refresh the toughest of men. Some men think they need a moisturizer, but going overboard will cause a shine by noon. Clinique Oil Control Hydrator is a multitasking oil-free lotion that fights dryness and controls oily prone skin. For acne prone skin, N.V. Perricone M.D. Pore Refining Toner Pads can keep pores taut, prevent debris build up, which causes acne breakouts.

As with cologne, the “less is more” approach is best to skin and hair care. While he doesn’t need a fistful of gel or moisturizer or hair gel, he should feel free to go to town with sunscreen. Sun protection is not just about wrinkles – men have an increasing incidence of skin cancer since they are less inclined to visit a dermatologist for a full body check. Since they are also more active outside, they should be encouraged to wear a high SPF on exposed areas such as lips, nose, ears and scalp. For the sporty male in need of longer lasting sun protection, Murad Waterproof Sunblock SPF30 should do the trick.

While it may seem tough on the outside, his skin needs a lot of TLC. Shaving takes its toll, causing thick leathery patches, ingrown hairs and razor burn. Make sure he’s shaving with a fresh blade every week. To avoid razor bumps, Clinique Post-Shave Soother Beard Control Formula smoothes skin and relieves irritation. DDF Pumice Acne Scrub is worth using at least once a week to unclog pores around the nose, chin and the back where dirt and grime can hide. Keep his post-shave products alcohol free to prevent a sting, unless of course he forgot your birthday and you want to get even.

Wendy Lewis & Co Ltd offers private image enhancement consultations in New York and London, and via phone and email from all over the world, for men and women. Her 10th book, Plastic Makes Perfect: The Complete Cosmetic Beauty Guide (Orion) available on Amazon.co.uk. www.wlbeauty.com, wlbeauty@aol.com.

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