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Guest Columnist Author: Patrick McMenamin, MD - President - American Academy of Cosmetic Surgery Last Updated: Apr 23, 2009 - 8:29:17 PM



Wrinkles in the Economy Should Not Show on Your Face
By Patrick McMenamin, MD - President - American Academy of Cosmetic Surgery
Apr 12, 2009 - 9:25:57 AM

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(HealthNewsDigest.com) - As unemployment rises, the need for a competitive edge in the job market is becoming essential. Any way someone can compete better in this job market is a plus. Looking and feeling young can be a strong component when trying to get or keep a job.

Yet there can be hesitation about spending money in bad economic times – and cosmetic surgery, due to its cost and potential for absence from work, becomes a low priority. But due to advances in medical technology this is a great time to take advantage of cosmetic procedures because costs are lower, results are improving and less recovery time is required.

The American Academy of Cosmetic Surgery found in its 2008 Procedural Survey that some prices for cosmetic procedures have dropped significantly in 2008 alone. Take for example, a facelift, in 2007 the average cost was $7,241 and in 2008 it dropped to $7,007.

Additionally, over the past three years cosmetic surgeons have seen a significant increase in both males (456%) and females (215%) electing to have laser resurfacing. Also, laser hair removal has jumped to the second most performed non-invasive cosmetic procedure. Once again, price is a contributing factor to these procedures popularity. Laser resurfacing has seen an approximate $450 decline in price since 2002. Numbers like these show that cosmetic surgery is becoming more affordable to many.

Although the cost of cosmetic surgery is an important focal point in today’s economy, another aspect to consider is the quicker recovery times associated with many procedures due to the integration of advanced technology. The days of taking two or more weeks off of work in order to have a cosmetic procedure are less frequent. If most people take that amount of time off in this economic climate, they may return to their job to find that someone has replaced them. To avoid such a situation, many patients are discovering alternatives like the laser facelift. By incorporating technology in procedures, cosmetic surgeons may give patient excellent results with less downtime and less pain.

Many of my patients tell me that recovery time is very important. With a procedure like a laser facelift, patients are able to return to work in as little as three to five days. Cosmetic laser procedures are turning out to be an excellent alternative and the lasers are is not just limited to the face. The use of lasers in liposuction is also proving to give effective results with an acceptable recovery time and price tag.

As difficult as the economy may seem, the options available to cosmetic surgery patients is remaining steady. The bottom line is that patients can truly benefit from advances in medical technology; they can improve appearances and self-confidence without having to spend a fortune.

www.cosmeticsurgery.org

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