Guest Columnist
Can You Communicate More Effectively?
By
May 15, 2008 - 8:30:38 AM

(HealthNewsDigest.com) - How do YOU present yourself best in this fast paced world --- with instant communication and no chance for a misstep? Especially in the world of medicine, with Americans considering health – our bodies --- their number one concern.

Physicians and hospitals are put in peculiar positions --- they are the fount of information, technology and credibility; yet they must be cautious with the information they dispense.

And it’s hard to move from medical jargon to everyday language that people understand, comprehend, and believe. Physicians, while usually not worried about their credibility, can be concerned about their delivery and believability.

So how do you communicate more effectively?

There are a few key elements. One is keeping your message simple --- one message, three points to prove, using analogies or anecdotes to help tell your story. Use your experience to bring the information to life. Paint imagery for the mind. And make it “news you can use” --- information that will make a difference in our lives. A second: know your audience well … what works with a group of doctors won’t work with a television reporter. Third is how you say it ---what’s your style --- what’s your body language. And fourth --- engaging your audience—more important than ever with diminishing attention spans— enhancing interactivity is key.It’s learning to “jolt so they don’t bolt.”

We’ve been working with doctors, hospitals and pharmaceutical companies for nearly a decade. Who are we ---- Civiello Communications Group (www.civiello.com ). Top trainers Mary Civiello and Jane Hanson, once Emmy award winning co-anchors on NBC’s flagship station in New York, WNBC, have teamed up to train and coach physicians all over the world. Doctors have used us to tell their story better, be it on television, radio, at podiums, or with small groups of their peers. Pharmaceutical companies have used us to make power points more interactive, actually engage the audience in ways that enhance their experience; publishers use the Civiello communications group to get doctor-authors on track for appearances to promote their books, and get their message across.

Communication can be made simple, effective, and compelling. Like anything else in life, it’s a conversation. Make your next one the best ever!

Jane Hanson

Award winning television journalist, Jane Hanson, brings over 30 years of reporting experience to CCG's media coaching team. She spent 27 of those years at NBC, where she began as an anchor and correspondent for WNBC New York in 1979. In 1988, Jane was named co-anchor of "Today in New York," a position she held until 2003 when she became the station's primary anchor for local programming and the host of "Jane's New York."

Jane has won 9 Emmy Awards. In addition, she was named "Correspondent of the Year" by New York's Police Detectives and received a similar honor from New York's Firefighters. She was also the recipient of the March of Dimes Media Services Award.

Over the years Jane has served as the March of Dimes Walk-America Chairman, honorary New York chair for the Susan B. Komen Foundation's "Race for the Cure," and as a board member of both Graham Windham and Phipps Houses. She is currently a board member of the Randall's Island Sports Foundation and the Westhampton Beach Performing Arts Center and serves as the President of the New York Chapter of the National Academy of Television Arts and Sciences.

Jane is a graduate of the University of Minnesota with a Bachelor of Arts in Broadcast Journalism.

For further information, Civiello Communications Group
212.675.0800 or email: jane@civiello.com www.civiello.com

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