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Current and Breaking News for Professionals, Consumers and Media |
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| Current and Breaking News for Professionals, Consumers and Media |
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The drive to shave years off one’s appearance is more than just keeping up with the Joneses. For today’s prospective cosmetic surgery patient, the decision to opt for a particular procedure is not merely an egotistical one, but is based on sound financial facts and not a reflection of diminishing options. Several years ago, the Wall Street Journal reported the findings of a study of determining factors in the selection of advertising agencies. With all other criteria being relatively equal, the agencies that won the business were those that had the best-looking people. Looks are more than important in business. Often, one’s appearance can have a substantial economic impact on the individual’s ability to optimize their financial success. Currently, what I am hearing from leading plastic surgeons, dermatologists and cosmetic surgeons nationwide is that the demand for these procedures is strong, in many cases with more motivation driving the consumer’s decision than in the recent past, but the procedures and services chosen are different. Patients are taking longer in deciding precisely what procedure they want to have done, and are conducted their own extensive research prior to speaking with physicians. More and more, patients appear to be opting for the minimally invasive procedures that are effective, while offering less bruising, less discomfort and significantly reduced down time. However, the choice to undergo cosmetic surgery remains a very personal one. Patients are more educated about the procedures available these days, and choose notable dermatologists and cosmetic surgeons to have the knowledge of what devices are superior. Today’s cosmetic procedure is drastically different from the procedures of yesterday. In terms of laser-assisted lipolysis, a popular choice among patients who are a seeking a minimally invasive procedure, which will provide area fat reduction and excellent skin tightening, the most advanced equipment available dramatically enhances patient safety and reduces risk. In the midst of today’s economic stress, the demand is still present, but the consumer has substantially greater expectations. The decision to make this personal investment is beneficial to patients who seek an extra boost in self-esteem and confidence. Frequently, they want to achieve a competitive edge over their peers that will not only provide greater financial security but will propel their career forward at maximum speed. This is a new era in the cosmetic surgery industry, as scientific breakthroughs are giving surgeons the ability to see inside the patient’s body while they are performing procedures, giving the doctor greater safety measures and precision controls, and opening the door to the possibilities of sculpting areas that were not possible to approach before. In terms of laser-assisted lipolysis, the latest breakthrough devices feature a tracking system that constantly monitors the position of the cannula and the amount of energy being delivered to the treatment area. These electronic mapping devices enable surgeons to see in real time exactly where they are working and what they have accomplished. As the aesthetic medicine industry continues to grow, leading dermatologists and plastic surgeons will expand the services that they can provide patients, with increased safety, virtually no bruising or discomfort, and far less downtime. Results will be vastly better and the surgeon will become – at last – more of a sculptor than ever before. Pascal Servell is the Director of Clinical Education for Osyris Medical U.S.A. As director of clinical education for Osyris Medical U.S.A., Pascal Servell works with Osyris Medical, Inc. and Quantel Derma to develop and bring new products and services to the U.S. market. Mr. Servell’s knowledge of product development, sales and marketing spans most medical specialties and serves as a key asset to the company’s strategic development. Mr. Servell has more than 15 years of experience in the international medical laser business. Among his accomplishments, he has successfully guided three start-up projects into well-established international organizations and has a proven ability to manage cross border teams leading to successful introductions of innovative technologies to medical markets. www.HealthNewsDigest.com Top of Page 
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