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Food and Nutrition Author: Staff Editor Last Updated: Aug 5, 2014 - 9:14:37 AM

Pre-Packed Lunch Kit with Natural and Organic Ingredients

By Staff Editor
Aug 5, 2014 - 9:09:08 AM

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( - Bridgewater, New Jersey - Applegate, Stonyfield and Annie's, Inc., three of the leading brands in the natural and organic channel, announced they are teaming up this fall to give moms and dads what they have been asking for: HALF TIME, a pre-packed lunch kit with natural and organic ingredients.

Applegate HALF TIME comes in three varieties, Turkey & Cheese, Ham & Cheese, and Bologna & Cheese, and will be available nationwide in early August at fine food retailers such as Target, BJ's and Safeway.

"Many parents love the convenience of pre-packed lunch kits, but not necessarily the ingredients," said Neil Leinwand, Applegate senior vice president of marketing. "With HALF TIME, we're able to give parents confidence by combining the three trusted natural and organic brands that are already in their refrigerators and pantries and putting them in one place."

Leinwand added that Applegate regularly receives emails or phone calls from consumers asking the company to create a pre-packed lunch kit.

HALF TIME has a suggested retail price of $4.99, and all kits include: Applegate Naturals meats, which have no artificial ingredients or preservatives and are antibiotic free; Applegate American cheese; made with no added hormones; Stonyfield YoKids Squeezers Strawberry Organic Lowfat Yogurt, and Annie's Homegrown Buttery Rich Crackers.  Each kit also contains either Annie's Organic Bunny Graham Friends or Annie's Organic Berry Patch Fruit Snacks.

"Applegate is so proud to have two top brands join us in creating a product that adds value to our consumers' lives while maintaining the values of natural, organic and real food," said Leinwand.

About Applegate

For more than 25 years, Applegate has been producing high-quality natural and organic hot dogs, bacon, sausages, deli meats, cheese and frozen products.  Natural can mean many things, but when Applegate says their products are natural, consumers are guaranteed that the meat inside is:

  • Raised without antibiotics or hormones
  • From animals fed a vegetarian or 100% grass diet and treated with humane animal standards
  • Free of added chemical nitrites, nitrates or phosphates
  • Free of artificial ingredients or preservatives

For more information about our products, visit

About Annie's

Annie's, Inc. (NYSE: BNNY) is a natural and organic food company that offers great-tasting products in large packaged food categories. Annie's products are made without artificial flavors, synthetic colors, and preservatives regularly used in many conventional packaged foods. Additionally, Annie's sources ingredients so as to avoid synthetic growth hormones and genetically modified food ingredients. Today, Annie's offers over 145 products and is present in over 35,000 retail locations in the United States and Canada. Founded in 1989, Annie's is committed to operating in a socially responsible and environmentally sustainable manner. For more information, visit

About Stonyfield

As the leading organic yogurt maker, we obsess over everything we put into our yogurts and everything we keep out. By saying no to toxic persistent pesticides, artificial hormones, antibiotics and GMOs, Stonyfield has been saying yes to delicious, healthy food for more than 30 years. And we're no less obsessed with our planet's health. To bring more sustainability to the marketplace, we're always looking for more innovative ways to do business. Want to know more? Visit, follow us on or find us on


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