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GS1 is a global organization with an integrated system of standards that provides accurate identification of products and locations through the use of standards, barcodes and Electronic Product Code/Radio Frequency Identification (EPC/RFID) tags. The GS1 System can play a vital role in product recalls, because it enables product traceability. GS1 standards make traceability systems possible on a global scale across the supply chain. The U.S. organic industry grew 21% to reach $17.7 billion in consumer sales in 2006 yet consumers are increasingly more concerned about the origin and safety of produce due to food recalls and produce warnings. "Utilizing the GS1 System, we have the ability to not only track our produce back to the farm of origin, but all the way down to the actual row on which it was grown. The rapid growth of the organic industry makes an effective tracking system on the produce a necessity and we are pleased to take this leadership role through our initial agreement with GS1" said Tom Morrison, chief executive officer of Organic Alliance Inc. "Consumers should be confident that their food is not contaminated. They should not have to fear eating foods because of national recalls, and at organic Alliance, we want to offer our consumers timely information when recalls happen. This is also beneficial for farmers and the FDA because the GS1 product labels and technology expedite tracking, quickly isolating the problem to a specific farm and clearing other safe products." About GS1: GS1 is a leading global organization dedicated to the design and implementation of global standards and solutions to improve the efficiency and visibility of the supply and demand chains globally and across sectors. The GS1 System of standards is the most widely used supply chain standards system in the world. For more information on GS1, please visit: www.gs1.org in the world before being acquired by Sun World International and later Black Diamond Capital Management. For more information, please visit http://organicallianceinc.com/ About Organic Alliance: Organic Alliance plans to be one of the world's leading providers of USDA certified organic crops to many of the country's leading consumer package goods manufacturers, food processors, grocery, and retail restaurant chains. Organic Alliance will only source top quality, safe tested and certified organic produce -- prior to customer shipment, utilizing USDA certification in conjunction with the in-house OAI Quality Team. Company CEO Tom Morrison was CEO of Superior Farming, formerly one of the largest corporate farms and organic farming operations in the world before being acquired by Sun World International and later Black Diamond Capital Management. For more information, please visit http://organicallianceinc.com/ www.HealthNewsDigest.com Top of Page 
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