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Those Who Eat a Lot of Organic Food Also Think It Tastes Better and is Worth the Extra Cost
These are some of the findings of a Harris Poll of 2,392 adults surveyed online between September 11 and 18, 2007 by Harris Interactive®. The main findings are: Only seven percent of all adults report buying organic food “all or most of the time”. A further 31 percent say they buy it occasionally; Some segments of the population are more likely to buy organic foods regularly: college graduates (11%), Liberals (11%), Westerners (10%), Echo Boomers (those aged 18-30; 10%), and Gen Xers (those aged 31-42; 9%); Those who buy organics (including those who only buy it occasionally and rarely) report that their organic purchases are much more likely to have increased (32%) than to have decreased (5%); evidence that organic food consumption has been rising; The very large majorities of the public believe that organic food is safer for the environment (79%) and healthier (76%). Almost all frequent organic food buyers believe this (92% and 98% respectively); Most (86%) frequent organic food buyers also think it tastes better, but only 39 percent of all adults think this way; Almost everyone (95% of the public, including 88% of frequent organic food buyers) believes organic food is more expensive; About a third (36%) of the public, including almost all (91%) frequent organic food buyers, believes that “organic food is much better for you” and that “the extra expense is worth it to have better food”. A smaller 29 percent of the public believe it is “a waste of money as it is no better for you than conventional foods”. Fully 36 percent are not sure. So What? The many people who have positive attitudes to organic food suggest that the increase in consumption of organic food is likely to continue and, in a few years time, could account for a much larger share of the food market. www.HealthNewsDigest.com Top of Page 
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