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What many consumers don't know, however, is that antioxidants are most effective when combined with other antioxidants, a scientific principle dubbed "the antioxidant cascade effect." Purple Beverage Company (OTCBB: PPBV) has harnessed the power of this cascade effect by combining seven of the planet's most powerful antioxidants in the formula for its new beverage - Purple. All-natural, no sugar added Purple combines the exotic acai berry with six other antioxidant-rich juices, including black cherry, pomegranate, black currant, purple plum, cranberry and blueberry. "Today's consumers are very savvy," said Ted Farnsworth, CEO of Purple Beverage Company. "They're looking for healthful benefits but want great taste as well. We see Purple as their answer, combining those properties with boosted antioxidant action in a delicious drink." When asked how he came up with the name "Purple," Farnsworth explains, "It is not just because of the drink's color. In fact, it is really due to the fact that purple pigment in the fruit provides the highest degree of antioxidant benefit, so it just seemed natural to simply call our new beverage Purple." Purple is great on its own and is the perfect ingredient for a healthy fruit smoothie or even in your favorite cocktail. In fact, researchers from the United States Department of Agriculture and Kasetsart University in Thailand recently reported that adding alcohol to antioxidant-rich berries increases their antioxidant capacity - a fact that is quickly making Purple one of the most popular antioxidant cocktail trends in nightclubs and lounges. Making up a few cocktails at home for some friends? Try mixing Purple with your favorite spirit and ice in your blender for a frothy indigo concoction that may just help you fight some free radicals while you're chilling in the sun. Looking for something a little healthier? Pour a 10 oz. bottle of Purple into your blender with some plain yogurt and puree for a creamy, lavender treat that will refresh and rev you up for your day. Purple carries a suggested retail price of $2.99 and can be found in select GNC stores across the country, as well as in restaurants, bars, nightclubs, delis, drug stores, health food stores, supermarkets and convenience stores. For more information, visit www.drinkpurple.com. www.HealthNewsDigest.com Top of Page 
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