Top Trends in Personal Training
Nov 21, 2013 - 11:28:08 AM
The data indicated that the strongest trend in personal training is the move to training with more than one person at a time in small groups. Personal training sessions that included 2 people sharing a trainer increased 10 percentage points, whereas 3-5-person sessions increased 18 percentage points. "IDEA believes this reflects a practical reaction of consumers to cut costs during the ongoing recession, as well as personal trainers preserving their business base by retaining clients at lower hourly fees through shared group costs. However, trainers are actually making more per hour by increasing the number of people they train during that hour. This single cause-effect trend has changed the face of personal training programming by ushering in the era of small-group training," said Kathie Davis, Executive Director of IDEA Health and Fitness Association.
Other highlights from the research indicated the following trends in personal training:
Detailed results from the 2013 Fitness Programs & Equipment Trends Report are available to the media at INSERT LINK
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About IDEA Health & Fitness Association
IDEA Health & Fitness Association is the world's leading organization of fitness and wellness professionals. We deliver world-class content and continuing education to fitness professionals through three channels: our seven publications, including the award-winning IDEA Fitness Journal; our world-class fitness conferences; and hundreds of streaming videos and DVD courses available on our website www.ideafit.com. Additionally, with IDEA FitnessConnect, we have created the largest national industry-wide directory linking over 250,000 fitness professionals to more than 16 million consumers. Through IDEA professionals in over 80 countries, we Inspire the World to Fitness®.
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