Family Health
Healthcentric Partners to Battle National Healthcare Crisis
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Oct 1, 2008 - 9:09:12 AM

Focus on Healthcare Consumerism to Aid Employers Struggling with High Costs

(HealthNewsDigest.com) - PORT WASHINGTON, NY, - With the nation’s health system in crisis, and the cost of employee health benefits continuing to rise, Healthcentric Partners, Inc. has been formed to help corporations better address the growing challenge of effective employee engagement on healthcare issues.

In addition to the unsustainable expense of the cost of care comes the increased incidence of many chronic diseases, the decline in worker productivity and an abundance of consumer confusion in navigating aspects of the healthcare system.

As the trend of Healthcare Consumerism expands across the nation, employers have the opportunity and the responsibility to do more to promote better health in the US. They can do this both as business leaders speaking out about health system improvements and as employers overseeing a workforce with a complex array of health behaviors that can be improved.

Led by Frank Hone, Founder and CEO, Healthcentric Partners helps companies in their communication planning using principles of consumer healthcare advertising proven effective in motivating behavior change. The firm also provides communications audits and impact analyses, communications strategy development, training in communication planning and Healthcare Consumerism, and keynote speaking; all oriented to help allow employers do more in their communications process to encourage behavior change cost efficiently and effectively.

“The opportunity to create a culture of health within the workforce is huge and the time is right for substantive change,” Hone notes. “Our aim is to be a Catalyst for Healthcare Change by encouraging business leaders to provide relevant resources, programs and incentives that motivate employees, customers and stakeholders toward greater personal responsibility for their own health.”

Hone brings many years of healthcare strategy, advertising and marketing experience to the organization. He is a thoughtleader in the areas of healthcare consumerism and direct-to-consumer (DTC) advertising. His past experience includes many years with Ogilvy Healthworld and several other advertising and marketing companies.

Healthcentric Partners has also aligned with several firms that are specialist in health improvement programs, incentive management, wellness initiatives, communications implementation, relationship marketing and other relevant service areas.

A leading advocate and practitioner of driving consumer behavior change to improve health outcomes, he’s been involved in many ad campaigns and marketing initiatives to promote consumer-based healthcare solutions.

His book, Why Healthcare Matters: How Business Leaders Can Drive Transformational Change (www.whyhealthcarematters.com), an Employer's Guide to Healthcare Consumerism, is due out later this month from HRD Press.

The book takes an analytical look at the dynamics and conflicting interests that contribute to today's healthcare crisis, while providing market-based ideas and solutions for employers. It offers strategic and practical guidance for America's business leaders on being more proactive and engaged in addressing healthcare issues in their own companies along with several cases examples of leading edge corporations.

Pre-orders of Why Healthcare Matters are available at Amazon (www.amazon.com).

frank.hone@healthcentricpartners.com

917 375-7716

www.healthcentricpartners.com

Author "Why Healthcare Matters" (HRD Press)

www.whyhealthcarematters.com

www.HealthNewsDigest.com

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