Dental
Brightening Your Smile
By
Apr 9, 2008 - 1:42:01 PM

The Makers of ARM & HAMMER® Oral Care Products Introduce a New Type of Whitener and a Toothpaste with Liquid Calcium


(HealthNewsDigest.com) - Princeton, NJ — This spring, the makers of ARM & HAMMER® oral care products will launch two new offerings that address two of today’s hottest topics in dental care: one, the ongoing trend of teeth whitening and two, the strengthening of tooth enamel.

ARM & HAMMER® Whitening Booster is a great new affordable and safe way to brighten your smile quickly and easily. The product – which uses hydrogen peroxide, the common active ingredient in many whitening kits – is designed to boost the whitening power of your favorite toothpaste. Just add the Whitening Booster to any toothpaste you use and brush your teeth as normal. Used as directed, it provides twice the whitening agent of the leading whitening strip and doesn’t leave a sticky mess.

Baby boomers and people who care about keeping their teeth in tip top shape will want to try new ARM & HAMMER® Age Defying Toothpaste for stronger, healthier and whiter teeth. It’s the only fluoride toothpaste with patented Liquid Calcium® (a.k.a ACP – amorphous calcium phosphate) that strengthens tooth enamel while cleaning. It protects and rebuilds (or “re-mineralizes”) enamel and dentin.

The new products will be available in April/May at select mass merchandise, drug and food stores nationwide. The suggested retail price is around $4.99. For more information on ARM & HAMMER toothpastes, visit www.myoralcare.com.

Note: Whitening Booster is not an anti-cavity, fluoride-containing toothpaste. It should not be used alone. It must be used in combination with toothpaste. Any toothpaste can be used but ARM & HAMMER recommends ARM & HAMMER Advance White Toothpaste or Age Defying Toothpaste.

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