It's a tricky - and high-stakes - question, especially
when factors such as race and class are factored. A team of UAlbany researchers found data that could point to the solution.
The researchers found that the number of times a home visitor (also known as a family support worker) addresses the subject of breastfeeding during a home visit directly correlates with the likelihood that mothers will attempt, or re-attempt, to breastfeed.
"It's a simple message: If you talk about it, [mothers] will try to initiate breastfeeding," said Eunju Lee, assistant professor in the School of Social Welfare.
The study involved more than 3,500 at-risk pregnant women participating in Healthy Families New York (HFNY), a state-wide home visiting program.
If the mean number of visits addressing breastfeeding increases by 10 percent, the mother's likelihood of breastfeeding increases by 15 percent, said Sandra McGinnis, senior research scientist at the school's Center for Human Services Resources (CHSR).
"I think it's compelling to know that the behavior of the home visitor, in terms of initiating these discussions, does make a difference for this group," McGinnis said. "Some of their issues are rather intractable, so seeing any positive outcomes with such a vulnerable population is noteworthy."
This linkage of home visits and the likelihood of breastfeeding is independent of ethnicity, education, income and other factors that would generally predict breastfeeding outcomes. This is significant, as these determinants play a big role in a mother's decision whether to breastfeed, according to McGinnis.
"Even though [breastfeeding] is a mother's instinctual behavior, there are huge disparities due to race, age and most likely social class," McGinnis said. "It's a tremendously difficult task to encourage [at-risk mothers] to breastfeed, but sending the right message does help improve these statistics."
Four of every five mothers included in the study was unmarried and 40 percent had not finished high school.
Home Visitors as 'Health Brokers'
And it's not enough to simply talk about breastfeeding. Tailoring a conversation to individual needs is key, Lee said.
"This is a concept that HFNY likes to call a 'cultural broker,' but in the same way, [home visitors] are health brokers; they are helping mothers digest important messages," she said.
"They are saying, 'What are your worries?'"
To facilitate understanding and to minimize judgment, HFNY home visitors ideally come from the same cultural background and geographic area as the community they serve, McGinnis said.
"It's not just pushing [mothers] to breastfeed, but a good home visitor will help them with problem solving," she said.
There are 35 HFNY programs dispersed throughout the state, in both rural and urban areas, including New York City.
The Nexus between Research and Application
A larger objective of the study is not only to analyze data, but to make real improvements in how the HFNY program and programs like it are implemented, Lee said.
"We are not only interested in generating knowledge," she said. "What it's really about, especially with social service research, is how are we going to improve people's lives?"
McGinnis said that improving breastfeeding rates among at-risk mothers can be a stepping stone to tackling other important health topics such as vaccinations, infant mortality rate and safe sleep.
"This particular message is about breastfeeding, but I think the implication here is that home visiting programs are one mechanism by which disadvantaged families can be reached with public health messages," she said.
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