Abbott Creates New Similac SimplySmart™ Baby Bottle with Innovative Features
Feb 8, 2012 - 2:53:53 PM
(HealthNewsDigest.com) - Abbott Park, Ill. – Abbott (NYSE: ABT) introduces Similac SimplySmart, an innovative BPA-free baby bottle designed to improve the bottle feeding experience for parents and babies through advanced features that provide comfort and convenience.
This unique bottle, designed by experts in infant nutrition, incorporates insights from moms on the features they want in a bottle. The result: a bottle developed from the inside out because moms know that the little things can make a big difference in a
baby’s comfort. Similac SimplySmart is designed to improve the overall bottle feeding experience with several innovative features.
• EasyMix™: This innovative mixing device is designed to reduce bubbles and clumps. Parents can shake or swirl the bottle for easy mixing. Similac
SimplySmart is the only bottle available with an internal mixing device.
• Similac On-the-Go™ Powder Cap: The unique storage cap keeps powder formula and bottle together and holds enough formula for up to one 8-ounce
bottle to help busy moms on the go. It’s the first combined powder storage and bottle cap available. Powder cap sold separately.
• Intellivent™: This exclusive venting system is designed to minimize baby’s air intake for less fussiness and gas.
• SmartClose™: Unlike other bottles, the unique SmartClose prevents leaks and lets moms know it’s properly closed. SmartClose reveals a blue shield
when the top is secured.Page 2
• Nipple: The naturally shaped nipple is made to be more like mom and is designed for feeding between breast and bottle.
• Easy Reading, Filling and Cleaning: The bottle uses extra large numbers that are easy on the eyes and has a wide opening for easy filling and cleaning.
• BPA-Free: Similac SimplySmart™ is BPA free.
• Size and Flow Options: Available in 4- and 8-ounce sizes with a variety of nipple flow rates depending on the age of baby.
Unique innovations, such as EasyMix™ and SmartClose™, combined with simple features, such as a wide opening and extra large numbers, eliminate some of the challenges of feeding time so moms can focus on quality time with their babies.
Similac SimplySmart is for feeding breast milk or infant formula.
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