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But many people simply don’t believe that the test is ineffective. Even faced with overwhelming evidence, such as a ten-year study of around 250,000 men that showed the test didn’t save lives, many activists and medical professionals are clamoring for men to continue receiving their annual PSA test. Why the disconnect? In an article published in Psychological Science, a publication of the Association for Psychological Science, researchers Hal R. Arkes, of Ohio State University, and Wolfgang Gaismaier, from the Max Planck Institute for Human Development in Berlin, Germany, picked apart laypeople’s reactions to the report, and examined the reasons why people are so reluctant to give up the PSA test. “Many folks who had a PSA test and think that it saved their life are infuriated that the Task Force seems to be so negative about the test,” said Arkes. They suggest several factors that may have contributed to the public’s condemnation of the report. Many studies have shown that anecdotes have power over a person’s perceptions of medical treatments. For example, a person can be shown statistics that Treatment A works less frequently than Treatment B, but if they read anecdotes (such as comments on a website) by other patients who had success with Treatment B, they’ll be more likely to pick Treatment B. The source of the anecdotes matters too. If a friend, a close relative, or any trusted source received successful treatment, they would be more likely to recommend that treatment to others, even if there was evidence showing the treatment only works for a minority of people. Arkes and Gaismaier also propose that the public may have recoiled against the task force’s recommendations so fiercely because they weren’t able to properly evaluate the data in the report. Confusion over the use of control groups may have led people in the general public to weigh the data differently than medical professionals did. “How to change this is the million-dollar question,” said Arkes. “Pictorial displays are far easier to comprehend than statistics. The two figures in our article depict the situation more clearly than text and numbers can do. I think data displayed in this manner can help change people’s view of the PSA test because we compare the relative outcomes of being tested and not being tested. Without that comparison, it is tough for the public to appreciate the relative pluses and minuses of the PSA test versus not having the PSA test.” Men will be able to continue to request the PSA test, and it will be covered by health insurance for the foreseeable future. But psychological science suggests that unless people are convinced to choose statistics over anecdotes, confusion surrounding the test’s effectiveness will linger. www.psychologicalscience.org. ### For advertising and promotion on HealthNewsDigest.com please contact Mike McCurdy: tvmike13@HealthNewsDigest.com or 877-634-9180 HealthNewsDigest.com is syndicated worldwide, to thousands of journalists and health-related websites. www.HealthNewsDigest.com Top of Page 
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