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Cancer Issues Author: Wendy Lewis Last Updated: Sep 7, 2017 - 10:06:33 PM

American Society of Plastic Surgeons Pulls Out All the Stops to Support Breast Cancer Awareness

By Wendy Lewis
Oct 28, 2012 - 10:16:52 AM

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( - On October 17, the leading organization of plastic and reconstructive surgeons, ASPS (, kicked off its consumer innovative campaign -Breast Reconstruction Awareness (BRA) Day USA, in New Orleans. Their overriding goal is to educate women about their choices before undergoing treatment for breast cancer. Singer/songwriter Jewel is the national spokesperson for the program, and her song "Flower" was written song to benefit breast reconstruction patients. The event brought together breast cancer patients, their families and friends and was supported by board certified plastic surgeons, plastic surgical nurses, and industry partners including Sientra, Musculoskeletal Transplant Foundation, LifeCell, Center for Restorative Breast Surgery, New York Breast Reconstruction Alliance, and many others. For anyone who wants to get involved in this important cause, look for the BRA Day USA events in your community or start your own;

The ASPS meeting opening ceremonies held in New Orleans on October 26th, featured the five breast reconstruction patients who were the recipients of the annual Patients of Courage: Triumph Over Adversity awards. The Plastic Surgery Foundation, with the support of Mentor Worldwide LLC, will also be donating $5,000 to five non-profit organizations to be named by each of the Patients of Courage. The inspirational honorees included Danielle Beverly of Buford, Georgia, Gina Maisano of Oyster Bay, New York, Dora Arias of Mountainside, New Jersey, Beth Borden-Goodman of Decatur, Georgia, and Kim Sport of New Orleans, Louisiana.

In another moving and ground-breaking ceremony, held at the Mentor exhibit in the Ernest C. Memorial Convention Center, Dr. Bruce Cunningham presented a distinctive award to Professor Marita Eisenman-Klein, IPRAS President, for her extraordinary humanitarian efforts. This award is part of a new initiative from IPRAS, called Women for Women, that connects female plastic surgeons with patients in need suffering from the results of traumatic injuries all over the world.

Jewel is also scheduled to take to the stage for a sold out concert in support of breast reconstruction awareness on Monday, October 29, at the New Orleans Theater at the Convention Center.
Wendy Lewis is President of Wendy Lewis & Co Ltd, Global Aesthetics Consultancy, author of 11 books, and Founder/Editor in Chief of


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