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If you didn’t know that the answer is Office Max, you are not alone. The company actually reported a decline of $7 million in sales while the promotion was running! These days it’s even more difficult than ever to create effective advertising, but it helps if you understand the basics. Does it Make You Want to Buy Something?: Key Concepts in Advertising from a Practitioner’s Standpoint is designed to help readers do just that. It covers a complex subject in a coherent linear manner. And, it provides the information necessary for people to create successful advertising campaigns regardless of the product being advertised or budget parameters. Written by PJ Lehrer, formally a V.P. at McCann-Erikson and Grey Advertising, now a member of the adjunct faculty at NYU, this books reflects the on the job learning garnered during the big agency hey days of the 80’s and 90’s, working on large global accounts such as L’Oreal and Kraft. It is now available on amazon.com, where readers are saying it’s: “A great intro to marketing” and that “It definitely makes me want to start working in advertising.” Check it out. You’ll never look at advertising the same way again. http://pjlehrer.blogspot.com Subscribe to our FREE Ezine and receive current Health News, be eligible for discounted products/services and coupons related to your Health. We publish 24/7. HealthNewsDigest.com For advertising/promotion, email: tvmike13@healthnewsdigest.com Or call toll free: 877- 634-9180 Top of Page 
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